One Brand, One Unified Experience: Following Customers Across The Buying Journey

"Customers have come to expect the same level of service and convenience regardless of how they interact with brands, whether through websites, marketplaces like Amazon, social media, or brick-and-mortar locations. Omnichannel retailers should therefore experiment with multiple ways to meet consumers’ evolving expectations."

Fred de Gombert, co-founder and CEO of Akeneo, shares why a unified and consistent product experience across sales channels is crucial for brands and retailers. Read more in Forbes.

Source: Forbes