The Ascent Newsletter | Q4 2023

The Ascent: Growth Frameworks and Strategies to Power Your Company's Climb

As companies plan for the year ahead, leaders are focused on strategies to support growth and secure a competitive edge. In this issue of The Ascent, we explore a variety of topics to help growth-stage companies plan for 2024, including: best practices for operationalizing AI in your business, driving effective pricing and packaging strategies, and designing balanced - and impactful - marketing plans.

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Webinar: Operationalizing AI - Getting Started

As generative AI has become increasingly accessible, growth company leaders are exploring ways to apply this technology in their businesses for optimal impact. Here, we explore considerations around navigating the 'AI hype,’ present use cases to inspire practical applications within your organization and more.

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Balanced Marketing Plans: Taking a Portfolio Approach to Marketing Impact

2024 planning is in full swing for many executive teams. For marketers, it can be helpful to helpful to consider a portfolio approach to your marketing plans, treating each individual initiative as an investment and working to adjust your mix in order to strike the right balance.

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Webinar: Actionable Pricing Strategies to Drive Growth

An effective pricing strategy can be an important growth lever for your business. Here, we explore strategies to help growth-leaders choose a pricing model that delivers value to both customers and their business.

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Webinar: Packaging: Strategically Position Your Product to Drive Growth

As your business scales, a well-defined packaging strategy can boost your go-to-market efforts. Here, GTM and sales veterans Tim Strickland and Justin Withers share their perspectives on effective packaging and product bundling strategies.

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What Is an Always-On Marketing Strategy?

StackAdapt

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Ecommerce Customer Acquisition Tips & Tactics

ShipMonk

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Risks & Rewards of Implementing AI Technology

Akeneo

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Resources for Growth Companies

Explore perspectives, growth strategies and stories informed and inspired by our experiences working with companies and teams across the Summit Partners portfolio.

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